At Gorilla Wear, we believe that sustainability is an essential pillar of our brand's mission. We understand that the choices we make today have a direct impact on the planet we leave behind for future generations. That is why we are committed to integrating sustainable practices into every aspect of our operations, from material sourcing to manufacturing, packaging, and beyond.
Our mission is to provide high-quality fitness apparel that not only supports athletes to achieve their fitness goals but also respects the environment and communities involved. We recognize that as a leading fitness brand, we have a responsibility to take meaningful action to minimize our environmental footprint and contribute to a more sustainable future.
We are committed to continually improving our sustainability practices and encouraging positive change, and we are excited to share our efforts with you on this page. Together with our customers, we can have a positive impact on the planet and promote a more sustainable world for future generations.
Suppliers and Manufacturers
Gorilla Wear only works with suppliers and manufacturers that meet our strict guidelines. These requirements ensure that all of our products are produced with the highest standards of quality and safety.
We require that our suppliers and manufacturers adhere to ethical and socially responsible practices. This includes fair labor practices, safe working conditions, and compliance with local laws and regulations. Gorilla Wear recognizes that healthy and motivated workers are crucial to producing high-quality products.
Fair labor requirements reflect our commitment to upholding the rights and welfare of workers throughout our supply chain.
Gorilla Wear is proud to partner with Waste2Wear, a pioneering company that shares our commitment to sustainability. This supplier provides sustainable textile solutions that specialize in creating innovative fabrics from recycled materials, including plastic bottles collected from the ocean and other waste sources. They work exclusively with Global Recycling Standard (GRS) certified partners to ensure compliance with all relevant environmental and labor standards.
This amazing partnership allows Gorilla Wear to incorporate their advanced recycled fabrics into products, reducing our reliance on virgin materials and minimizing our impact on the environment. These recycled fabrics not only meet our quality standards but also our sustainability values, allowing us to offer sustainable fitness apparel without compromising on quality or style.
Thanks to the proprietary blockchain system developed by the supplier, all steps in the production process are transparent and understandable to the end consumer. The blockchain provides a direct link between a recycled product and its positive environmental impact. It combines digital records with physical evidence and inspections to ensure compliance and transparency throughout the supply chain.
The collections featuring products made entirely from recycled fabrics will be launched in the summer of 2023. Meanwhile, we are also already working on plans to replace products from our current range with more sustainable variants. Step by step, we are working toward a full range made of recycled or sustainable fabrics.
We recognize that transportation and logistics play an important role in our environmental impact, and we are committed to making responsible choices to minimize our carbon footprint and reduce our overall environmental impact.
To achieve our sustainability goals, we have implemented several initiatives:
- Eco-friendly packaging: We use eco-friendly shipping bags. We avoid excess packaging and strive to use materials that are recyclable, biodegradable, and/or made from renewable resources. We are also working to make product packaging more sustainable.
- Partnering with sustainable courier services: We prioritize partnerships with suppliers that align with our sustainability values. We work with courier services that have adopted sustainability initiatives, such as the use of electric or low-emission vehicles, green delivery practices, or environmental certifications.
- Carbon offsets: All of our courier services offer approved carbon offset programs to offset emissions. This may include investing in renewable energy projects, supporting reforestation, or other verified carbon offset projects to neutralize transportation emissions.
- Optimization of shipping routes: We work closely with our transportation partners to optimize our shipping routes to minimize transportation emissions. This includes consolidating shipments, using efficient routing algorithms, and promoting sustainable transportation options, such as sea or rail transportation, wherever possible.
Through these initiatives, we strive to reduce our environmental impact related to courier services and transportation and contribute to a more sustainable future. Together, we can work toward a greener, more sustainable future for generations to come.
Waste management is a crucial pollution prevention tool because it ensures that waste is properly disposed of, recycled, or reused rather than released into the environment. To contribute to this effort, Gorilla Wear has partnered with CleanHub. CleanHub allows us to take direct action against one of the biggest environmental problems we face today: the global plastic crisis. Unlike alternative approaches that focus on recovering plastic once it enters nature, they stop it.
They bring waste collection systems to coastal areas where they do not yet exist and prevent waste from leaking into the environment or being openly incinerated. They collect waste on a large scale and ensure its proper disposal.
Their mission to build waste management infrastructure will result in thousands of new waste treatment centers around the world that will directly prevent plastic waste from reaching the ocean and provide worthy jobs for local communities.
Gorilla Wear has already funded the safe collection and recovery of 15,000 kg of ocean-bound plastic waste. This will be implemented in 2023 and can be tracked through our Impact Report. This contribution supports a clean environment and creates sustainable jobs in the global south.
In addition to all of the above initiatives, we are also implementing other, smaller projects that all contribute in their own way to the established sustainability goals.
Reduction of Returns
Recently we started interactive size advice, this will be implemented on all our web shops as soon as possible. With this virtual assistant, we can accurately advise our customers on which size to order based on characteristics such as height and weight. This significantly reduces the number of returns due to products that are too large or too small. Fewer returns in turn result in less transport and thus less carbon dioxide emissions.
International Law and Regulations
To comply with international laws and regulations, we cooperate with organizations in several countries where we market products (for example, Refashion and Léko, both of which operate in France). In this way, we keep track of the number of products and registered packaging in a particular country, in order to compensate for this.
Headquarters and Staff
Finally, we are looking at ways to make our premises more sustainable. These include sustainable office supplies, waste sorting, good insulation, and energy efficiency. We are also training our staff and making them aware of the impact of our brand and the industry in which we operate. Together we will work to reduce our carbon footprint and are committed to integrating sustainable practices into every aspect of our operations.